About Truist Financial Corporation
Truist Financial Corporation is a leading financial services company providing banking and trust services primarily in the Southeastern and Mid-Atlantic United States. Headquartered in Charlotte, North Carolina, the company was founded in 1872 and was formerly known as BB&T Corporation before rebranding in December 2019.
Business Segments
Truist operates through three key segments:
- Consumer Banking and Wealth
- Corporate and Commercial Banking
- Insurance Holdings
Core Services
Truist offers a comprehensive range of financial solutions, including:
- Deposit products (checking, savings, money market accounts, CDs, and IRAs)
- Consumer lending (auto, credit card, mortgage, and home equity loans)
- Small business banking and lending
- Wealth management and private banking
- Investment brokerage and advisory services
- Mobile and online banking solutions
Commercial & Institutional Services
For corporate clients, Truist provides:
- Asset-based and commercial lending
- Investment banking and capital markets
- International banking services
- Insurance premium financing
- Real estate and supply chain financing
- Institutional trust services
Additional Offerings
The company also specializes in:
- Insurance brokerage services
- Securities underwriting
- Loan syndication
- Payment and merchant solutions