About Weibo Corporation
Weibo Corporation operates a leading social media platform in China, enabling users to create, discover, and share content. Headquartered in Beijing, the company was founded in 2009 and rebranded from T.CN Corporation to Weibo Corporation in 2012.
Business Segments
- Advertising and Marketing Services: Offers social display ads, promoted feeds (Fans Headline, Weibo Express), and trend/search-based marketing solutions.
- Value-Added Services: Provides premium content, customization tools, and engagement features for users and partners.
Key Products & Features
- Discovery Tools: Helps users find trending content through search, trends lists, and recommendations.
- Self-Expression: Video/live streaming, editing tools, and interactive content creation.
- Social Engagement: Promotes user interaction via shared content and community features.
- Weibo Wallet: Facilitates digital transactions like red envelopes and coupons.
- Open Platform: Allows third-party app integration using Weibo accounts.
The company serves as a comprehensive platform combining social networking, content distribution, and digital marketing solutions for individuals and businesses across China.