About The Swatch Group AG
The Swatch Group AG is a global leader in the design, manufacturing, and sale of finished watches, jewelry, and watch movements and components. Headquartered in Biel/Bienne, Switzerland, the company was founded in 1983 and operates across two primary segments.
Business Segments
- Watches & Jewelry: Designs, produces, and commercializes luxury and precision watches and jewelry under renowned brands.
- Electronic Systems: Engages in the production of electronic components and sports timing technology.
Core Activities
The company is involved in a wide range of activities, including:
- Assembly, R&D, and logistics services
- Production of watch components (cases, dials, hands, bracelets)
- Microelectronics and precision parts manufacturing
- Sports timing equipment and technology
Brand Portfolio
The Swatch Group AG owns and operates several prestigious brands, including:
- Breguet, Harry Winston, Blancpain
- Glashütte Original, Jaquet Droz, Léon Hatot
- Omega, Longines, Rado, Tissot
- Hamilton, Swatch, Flik Flak, and more
Additional Ventures
Beyond watchmaking, the company has diversified interests in:
- Retail and communication
- Real estate and finance
- Reinsurance and art center operations