Pakistan
About EFU Life Assurance Limited
EFU Life Assurance Limited is a leading provider of life insurance products and services in Pakistan. Established in 1992 and headquartered in Karachi, the company offers a diverse range of insurance solutions tailored to individual and group needs.
Business Segments
The company operates through eight key segments:
- Investment Linked Business
- Conventional Business
- Participating Business
- Pension Business
- Accident and Health Business
- Family Takaful Investment Linked Business
- Family Takaful Protection Business
- Family Takaful Accidental and Health
Insurance Products & Services
Individual Insurance Plans:
- Savings and retirement plans
- Education, marriage, and head start plans
- Capital growth and emerald plans
- Term life protection, personal accident, and income continuation plans
- Health insurance and hospitalization reimbursement plans
- COVID-19 coverage and security plus plans
Group & Specialized Plans:
- Critical illness coverage
- Credit life schemes
- Group savings and provident funds
- Group term life assurance
- Hospital cash and salary continuation plans
The company also offers bancassurance products and digital insurance solutions to meet modern customer needs.
Distribution Network
EFU Life Assurance distributes its products through:
- Dedicated sales force
- Bancassurance partnerships
- Takaful sales teams
- Corporate teams and commercial banks
- Intermediaries including mobile network operators, microfinance institutions, and digital payment services