United States
About Monster Beverage Corporation
Monster Beverage Corporation, through its subsidiaries, engages in the development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally.
Business Segments
The company operates through four key segments:
- Monster Energy Drinks – Core energy drink products.
- Strategic Brands – Includes acquired and complementary beverage brands.
- Alcohol Brands – Craft beers, flavored malt beverages, and hard seltzers.
- Other – Additional beverage and distribution operations.
Product Portfolio
Monster Beverage offers a diverse range of beverages, including:
- Carbonated and non-carbonated energy drinks
- Ready-to-drink iced teas, lemonades, and juice cocktails
- Single-serve juices, dairy, and coffee drinks
- Sports drinks, flavored waters, and sodas
- Natural and sparkling beverages
Key Brands
The company markets its products under well-known brands such as:
- Energy Drinks: Monster Energy, Monster Ultra, Java Monster, Reign, Bang Energy, NOS, Full Throttle
- Alcohol Brands: Jai Alai IPA, Florida Man IPA, Wild Basin Hard Seltzers, Dale’s Pale Ale
- Other Beverages: Monster Tour Water, Predator, Fury, and more
Distribution & Sales
Monster Beverage sells its products through:
- Beverage bottlers and distributors
- Retail grocery and specialty chains
- Wholesalers, club stores, and mass merchandisers
- Convenience stores, e-commerce, and military channels
Company Background
Originally founded in 1985 as Hansen Natural Corporation, the company rebranded as Monster Beverage Corporation in 2012. It is headquartered in Corona, California.
