About MINISO Group Holding Limited
MINISO Group Holding Limited is an investment holding company specializing in the retail and wholesale of lifestyle and pop toy products. Operating globally, the company serves markets in China, Asia, the Americas, Europe, Indonesia, and beyond.
Product Offerings
MINISO provides a diverse range of products under its flagship brands:
- MINISO Brand: Home decor, small electronics, textiles, accessories, beauty tools, cosmetics, personal care, snacks, fragrances, stationery, and gifts.
- TOP TOY Brand: Blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other trending toys.
Additional Operations
- Engages in brand licensing activities.
- Operates character-themed stores in Vietnam.
Founded: 2013
Headquarters: Guangzhou, China