About WPP plc
WPP plc is a global leader in creative transformation, delivering comprehensive services across communications, experience, commerce, and technology. The company operates in key regions including North America, the UK, Europe, Asia Pacific, Latin America, Africa, and the Middle East.
Business Segments
WPP operates through three primary segments:
- Global Integrated Agencies
- Public Relations
- Specialist Agencies
Services Offered
WPP provides a diverse range of services, including:
- Marketing strategy, production, and influencer marketing
- Social media management and technology implementation
- Media strategy, planning, buying, and activation
- Commerce media and data analytics
- Public affairs, reputation, and crisis management
- Brand consulting, identity, and product design
Company Background
Founded in 1985, WPP plc is headquartered in London, United Kingdom.