About adidas AG
adidas AG, together with its subsidiaries, designs, develops, produces, and markets athletic and sports lifestyle products worldwide. The company operates across key regions including:
- Europe, the Middle East, and Africa
- North America
- Greater China
- Asia-Pacific
- Latin America
Product Offerings
The company provides a diverse range of products under its flagship and specialized brands:
- adidas – Footwear, apparel, and accessories (e.g., bags, balls)
- adidas Golf – Golf-specific footwear and apparel
- Five Ten – Outdoor footwear
Distribution Channels
adidas AG sells its products through multiple channels to reach a broad customer base:
- Own retail stores
- Mono-branded franchise stores and shop-in-shops
- Wholesale partners
- E-commerce platforms
Corporate Background
Originally founded in 1920, the company was previously known as adidas-Salomon AG before rebranding to adidas AG in June 2006. Its headquarters are located in Herzogenaurach, Germany.