About Hup Seng Industries Berhad
Hup Seng Industries Berhad is an investment holding company that, along with its subsidiaries, specializes in the manufacturing and sale of biscuits in Malaysia. Established in 1958 and headquartered in Batu Pahat, Malaysia, the company operates under the ownership of HSB Group Sdn. Bhd.
Business Segments
The company operates through three key divisions:
- Biscuit Manufacturing – Produces a variety of biscuits, including crackers, cream sandwich biscuits, assorted cookies, and more.
- Beverage Manufacturing – Offers instant coffee mixes, teas, cereals, and related products.
- Trading Division – Distributes beverages, biscuits, confectionery, and other food products.
Product Offerings
Hup Seng provides a diverse range of products, including:
- Crackers & biscuits (e.g., Hup Seng Cream Crackers)
- Cookies & assorted snacks
- Instant coffee, teas, and cereals
- Rice crackers and specialty food items
Brand Portfolio
The company markets its products under well-known brands such as:
- Cap Ping Pong
- Hup Seng Cream Crackers
- Kerk
- Naturell
- In-Comix
- Want Want
Global Reach
In addition to its domestic market presence, Hup Seng exports its products internationally, expanding its footprint beyond Malaysia.