About Bonia Corporation Berhad
Bonia Corporation Berhad is an investment holding company specializing in the design, manufacturing, promotion, and marketing of fashionable apparel, footwear, accessories, and leather goods. Headquartered in Kuala Lumpur, Malaysia, the company operates across multiple countries, including Singapore, Indonesia, and international markets.
Business Segments
- Retailing: Sells a wide range of fashion products through retail stores and online platforms.
- Manufacturing: Produces and markets fashionable leather goods.
- Investment & Property Development: Engages in property investment, development, and rental services.
Product Offerings
- Accessories: Bags, wallets, scarves, belts, lanyards, and watches.
- Eyewear & Beauty: Fashionable eyewear and beauty products.
- Ready-to-Wear Apparel: Coats, jackets, dresses, skirts, pants, shirts, sportswear, and more for men and women.
Sales & Distribution
The company markets its products through:
- Retail stores
- Online platforms (www.bonia.com.my, www.sembonia.com, www.braunbuffel.com, www.thelbg.com)
- Marketplaces (Zalora, Shopee, Lazada)
- Social commerce (BONIA & BRAUN BUFFEL TikTok Shop)
Brand Portfolio
Bonia Corporation operates under multiple brand names, including:
- Bonia
- Braun Büffel
- Valentino Rudy
- Santa Barbara Polo & Racquet Club
- Mossimo
- Starter Black Label
Additional Ventures
The company is also involved in:
- Commercial property investment and development
- Management and treasury services
- Intellectual property management
- Creative design and brand marketing
- Wholesale and retail of cosmetics and general merchandise
Founded: 1974 | Headquarters: Kuala Lumpur, Malaysia