Turkey
About Arçelik Anonim Sirketi
Arçelik Anonim Sirketi, along with its subsidiaries, is a global leader in the production, marketing, sales, and after-sales services of consumer durable goods and electronics. The company operates across Turkey, Europe, the Asia Pacific, Africa, and other international markets.
Business Segments
The company is structured into three primary segments:
- White Goods: Includes refrigerators, washing machines, freezers, air conditioners, and other home appliances.
- Consumer Electronics: Covers smart devices, audio systems, POS cash registers, and 3D printers.
- Other Segments: Encompasses small home appliances, hermetic compressors, and motor pumps.
Product Portfolio
Arçelik offers a diverse range of products, including:
- Home Appliances: Refrigerators, washing machines, dishwashers, ovens, and microwaves.
- Climate Control: Air conditioners, heaters, fans, and boilers.
- Consumer Electronics: Smartphones, laptops, tablets, televisions, and Hi-fi systems.
- Small Appliances: Irons, kettles, personal care products, and kitchen gadgets.
Brand Portfolio
The company markets its products under well-known brand names such as:
- Altus
- Arctic
- Blomberg
- Beko
- Defy
- Grundig
- VoltasBeko
Company Background
Founded in 1955, Arçelik Anonim Sirketi is headquartered in Istanbul, Turkey, and has grown into a globally recognized brand in the consumer durables and electronics industry.
