About Harley-Davidson, Inc.
Harley-Davidson, Inc. is a leading manufacturer and seller of motorcycles, operating both in the United States and internationally. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the company is renowned for its iconic motorcycles and lifestyle products.
Business Segments
- Harley-Davidson Motor Company – Designs, manufactures, and sells a wide range of motorcycles, including cruisers, trikes, touring bikes, standards, sportbikes, adventure, and dual sport models. Also offers parts, accessories, apparel, and licensing services. Products are sold through independent dealers and e-commerce channels.
- LiveWire – Focuses on electric motorcycles, balance bikes for kids, and related parts, accessories, and apparel. This segment represents Harley-Davidson's commitment to innovation in the EV space.
- Harley-Davidson Financial Services – Provides wholesale and retail financing solutions, including floorplan financing, installment lending for new and used motorcycles, and insurance products. Also licenses third-party financial institutions to issue Harley-Davidson-branded credit cards.