About Expedia Group, Inc.
Expedia Group, Inc. is a leading online travel company operating globally, headquartered in Seattle, Washington. Founded in 1996, the company was formerly known as Expedia, Inc. before rebranding to Expedia Group, Inc. in March 2018.
Business Segments
- B2C Segment: Offers a range of travel products and services through brands like:
- Brand Expedia (full-service online travel)
- Hotels.com (lodging accommodations)
- Vrbo (alternative accommodations marketplace)
- Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com, and CarRentals.com
- B2B Segment: Provides travel technology solutions for airlines, travel agents, retailers, corporate travel management, and financial institutions.
- trivago Segment: Operates hotel metasearch websites that send referrals to online travel companies and service providers.
Additional Services
The company enhances its offerings through:
- Brand advertising (online & offline)
- Loyalty programs
- Mobile apps
- Search engine marketing
- Metasearch and social media integration
- Personalized traveler communications via email and websites