Company Overview
Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a global leader in the development, manufacturing, and sale of automobiles, motorcycles, spare parts, and accessories. Headquartered in Munich, Germany, the company was founded in 1916 and operates through three key segments.
Business Segments
- Automotive: Offers premium vehicles under the BMW, MINI, and Rolls-Royce brands.
- Motorcycles: Designs and sells motorcycles for private and operational use under the BMW Motorrad brand.
- Financial Services: Provides leasing, credit financing, insurance, fleet management (under the Alphabet brand), and other financial solutions for the automotive sector.
Distribution & Operations
BMW AG distributes its products through a network of independent dealerships worldwide. The company also offers car rental services and supports dealership financing.