Belgium
About Van de Velde NV
Van de Velde NV, along with its subsidiaries, specializes in the design, production, and sale of premium women’s lingerie and swimwear across Europe and North America.
Business Segments
The company operates through two primary segments:
- Business to Business (B2B): Supplies products to independent retailers, e-tail partners, and department stores.
- Direct to Consumer (D2C): Distributes through its own retail network, franchisees, and online platforms.
Brand Portfolio
Van de Velde NV offers high-quality lingerie and swimwear under renowned brand names, including:
- PrimaDonna
- Marie Jo
- Sarda
- Rigby & Peller
- Lincherie
Distribution Channels
The company reaches customers through multiple channels:
- Own retail stores and e-commerce website
- Independent retail partners and franchisees
- E-tail platforms and marketplaces
- Department stores
Corporate Background
Founded in 1919, Van de Velde NV is headquartered in Schellebelle, Belgium. It operates as a subsidiary of Van de Velde Holding NV.
