About Better Collective A/S
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company with a global presence across Europe, North America, and other international markets.
Business Segments
The company operates through two primary segments:
- Publishing – Owns and operates sports media platforms.
- Paid Media – Provides advertising and monetization services.
Key Platforms & Brands
Better Collective manages a diverse portfolio of sports and esports media brands, including:
- Action Network – Sports betting insights.
- Playmaker HQ – Sports and entertainment content.
- Betarades – Online sports betting knowledge.
- Soccernews – Digital soccer news (Netherlands).
- Wettbasis – German sports betting insights.
- VegasInsider – US sports betting coverage.
- SvenskaFans – Swedish sports fan community.
- Tipsbladet – Danish sports news.
- Bolavip – South American sports coverage.
- Redgol – Soccer news in Chile.
Advertising & Technology
The company offers advertising services on major search platforms like Google and Bing, as well as third-party sports media. It also operates AdVantage, an in-house advertising technology platform.
Esports Brands
- FUTBIN – Esoccer platform.
- HLTV & Dust2 – Counter-Strike community hubs.
Company Background
Founded in 2004, Better Collective A/S is headquartered in Copenhagen, Denmark.