About Super Retail Group Limited
Super Retail Group Limited is a leading retailer specializing in auto, sports, and outdoor leisure products across Australia and New Zealand. The company operates under well-known brands, offering a diverse range of high-quality products for enthusiasts and professionals alike.
Product Offerings
The company provides a wide selection of products across multiple categories:
- Automotive & Tools: Batteries, car care products, hand and power tools, in-car navigation and stereo systems, lighting, oils, filters, spare parts, and performance products.
- Sports & Fitness: Footwear, apparel, fitness equipment, and sports accessories.
- Outdoor & Adventure: Camping gear, fishing equipment, boating accessories, and products for hiking, climbing, and travel.
Brand Portfolio
Super Retail Group operates under the following flagship brands:
- Supercheap Auto: Automotive parts and accessories.
- rebel: Sports and fitness products.
- BCF: Boating, camping, and fishing gear.
- Macpac: Outdoor adventure equipment and apparel.
Online & Retail Presence
The company sells its products through a network of physical stores and online platforms, ensuring accessibility for customers nationwide.
Company Background
Founded in 1972, Super Retail Group is headquartered in Strathpine, Australia, and has grown into a trusted name in the retail industry.