About Sports Entertainment Group Limited
Sports Entertainment Group Limited is a leading sports media and entertainment company operating in Australia and New Zealand. The company delivers engaging sports content across multiple platforms, including radio, television, digital media, and live events.
Business Segments
- Media Australia – National and regional sports broadcasting and content creation.
- Media New Zealand – Sports media operations in New Zealand.
- Complementary Services – Additional sports-related entertainment offerings.
- Sports Teams – Ownership and management of professional sports teams.
Key Operations
- Live sports channels, TV shows, and podcasts.
- Radio stations including SEN 1116, SEN 1170, SEN 1629, SEN WA, SENQ, SENZ, and SEN App.
- Specialized sports content via SENTrack and SEN Spirit.
- Ownership of the Perth Wildcats basketball team.
Distribution & Reach
The company delivers branded sports content to national, metropolitan, and regional audiences through:
- Radio
- Television
- Online platforms
- In-stadium experiences
- Live events
Corporate Background
Originally incorporated in 1987 as Pacific Star Network Limited, the company rebranded to Sports Entertainment Group Limited in November 2020. Its headquarters are located in Southbank, Australia.