About AppLovin Corporation
AppLovin Corporation is a software-based platform provider that helps advertisers optimize marketing and monetization strategies for their content globally. Founded in 2011 and headquartered in Palo Alto, California, the company serves a diverse clientele, including individuals, small businesses, enterprises, advertisers, and mobile app publishers.
Business Segments
AppLovin operates through two primary segments:
- Advertising: Focuses on ad tech solutions to connect advertisers with publishers.
- Apps: Develops and operates free-to-play mobile games through in-house and partner studios.
Key Products & Services
- AppDiscovery: An advertising solution that matches advertiser demand with publisher supply via real-time auctions.
- MAX: In-app bidding technology that maximizes ad inventory value through competitive auctions.
- Adjust: A marketing analytics platform offering insights to scale app marketing efforts.
- Wurl: A connected TV platform for streaming video distribution, advertising, and publishing solutions.
- SparkLabs: Enhances ad visibility through app store optimization.
- AppLovin Exchange: A real-time bidding (RTB) exchange for mobile and CTV advertising.
- Array: An end-to-end app management suite for mobile operators and users.
Target Audience
AppLovin serves a broad range of customers, including:
- Individuals and small businesses
- Enterprises and advertising networks
- Mobile app publishers
- Indie studio developers